Digital Variable Printing

Digital Variable Printing personalizes each mail piece with information particular to its recipient. This can be as simple as a personalized salutation or as complex as a detailed financial statement. Instead of sending 10,000 impersonal, identical mailers to 10,000 people you send 10,000 unique, personal mail pieces. Personalized mail typically generates better response rates than non-personalized mail and in conjunction with a properly targeted custom mailing list can dramatically increase the effectiveness of your direct marketing campaign and, consequentially, offer a better return on your investment.