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Direct Mail Marketing Mistakes

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Direct Mail Marketing Mistakes

There are many direct mail mistakes that you need to avoid. These mistakes can cost you time, money, or even the hard-earned good reputation that you have built up in the community. Knowing about the errors will allow you to prevent them during your next direct mail campaign and help you get better campaign results.

  1. Not enough room for the address and barcode: When there is not enough room in the addressing area for the address and ...

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Design a custom die-cut sticker

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Design a custom die-cut sticker

Die-cut sticker marketing is an incredibly powerful way to brand your company and promote your products. Unfortunately, die-cut stickers are often overlooked by small business marketers – presumably because they’re unsure how to deploy them effectively.

Identify your purpose

Before you plan your die-cut sticker marketing strategy, you must identify the purpose. Your die-cut sticker could be: 1) part of a branding campaign; 2) part of a special promotion; or 3) part of a direct-response solicitation.

You should also define what it is ...

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Print and Design Terms Every Marketer Should Know

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Print and Design Terms Every Marketer Should Know

As a marketer, knowing print and design terms is crucial when it comes to executing any campaign that involves printed pieces. We know that printing terminology can often be confusing or too technical, so we’ve compiled a list of 5 terms to help you plan and execute your next printed marketing piece. Take a look

1. Bleed

Bleed

Bleed is a term that refers to printed area that extends past the edge of ...

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PrintMail Pros is a Premiere Direct Marketing Shop for you!

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PrintMail Pros is a Premiere Direct Marketing Shop for you!
Now that you have an idea of how to create your dental direct mail, here are tips for the best return on investment. At PrintMail Pros, not only do we expect results, we expect success for your business! Here are a few benefits of printing your next dental postcards with us:

Our Services Include:

  • Graphic Design
  • Print and Bindery
  • Mailing Services
  • Custom Mailing Lists
  • Data Processing
  • NCOA & CASS Certification
  • Digital Variable Printing
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Reasons to Send Postcard for Business in February 2015

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Reasons to Send Postcard for Business in February 2015

February might be the shortest month of the year, but that doesn’t mean it isn’t an excellent time for marketers to expand their reach, connect with customers, and put their business on track for a successful first quarter.
From romantic holidays to commemorations of our country’s past leaders, February has several great dates for marketers. In this guide, we’ll share three reasons to send your direct mail postcards for lead generation or customer acquisition in February.

  • Sell flowers, ...

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Graphic Design trends for 2015 you need to know

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Graphic Design trends for 2015 you need to know

While these styles have been around in some way or another for a while, here are some trends in graphic that we think will be bigger than ever in 2015!

 

  1. Print will be influenced by digital

    We anticipate that work created within the digital realm will continue to inspire print.

  2. Retro will evolve

    Retro will still be a big influence, but rather than all things vintage from the ’50s and ’60s, influences will be taken from the ’80s and ’90s – think Windows 95, early ...

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Tips for Proper Etiquette When Sending Christmas Cards

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Tips for Proper Etiquette When Sending Christmas Cards

Many families have their own personal traditions to follow when they send Christmas cards, but there are still some rules everyone should observe to make sure your holiday cards are full of perfectly articulated cheer. Here have some tip for proper etiquette when sending christmas cards.

 

  1. Be aware of which cards are going to which families. Some people prefer to send out generic “Happy Holidays” or “Season’s Greetings” cards to everyone on their lists, but ...
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Why Send a Thanksgiving Day Card

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Why Send a Thanksgiving Day Card

As fall rolls into town, and winter not much further away… people begin to get into the holiday spirit. In the workplace, more and more employees take vacations, time off, decorate the office, share food and yummy desserts. This is also the time that businesses send out Christmas/Kwanza/Hanukkah or simply, holiday cards. Our office is often bombarded with holiday cards and although every single one is read and appreciated, the over abundance leaves little impressions. I’d like to test you ...

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2014 Graphic Design Trends

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2014 Graphic Design Trends

Design trends, like many other trends, seem to come and go. I mean it’s not every day you see Comic Sans as a headline font, or drop shadows on absolutely everything! However, 2014 is in its last quarter, and some trends are still strong as ever. Shutterstock and FIDM Digital Arts, have compiled a list of design and logo trends that have increased from 2013-2014, and estimate will only rise. Try any combination of these trends in your next direct ...

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10 Halloween Marketing Tips

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10 Halloween Marketing Tips

First fall rolled on thru so what’s next….Halloween! Check out this amazing article from Scott’s Marketplace that helps your business marketing plan for the next 29 days!

Plus, the more visible your business is now, the more likely it is for customers to remember you when they start spending the big bucks for holiday shopping in November and December.

1. Give out candy-filled trick-or-treat bags for the month of October.

Buy small bags and fill them with ...

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