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Spring Cleaning for your BIZ

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Spring Cleaning for your BIZ

As the season goes from “dreadfully cold,” to “it almost feels like summer, but I’m entirely too pale to expose my legs,” a phrase comes to mind, SPRING CLEANING! It’s the time of year where you find yourself on a ladder sweeping away dust and cobwebs or in the garage piling up unused goods for profits, cha-ching! Have you ever thought about using the same cleansing for your workplace or business?

Take a look below at several effortless ideas to help ...

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20
MAR
0

Categories: Business Tools

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Mobile Marketing on the Rise!

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Mobile Marketing on the Rise!

It used to be an expensive, 13” block of plastic, but now, you see it everywhere…local pubs, restaurants, bathrooms, and even in the hands of toddlers….cell phones! And not just any cell phone, smartphones exclusively. Ninty-four percent of adults in America ages 18-44 own a mobile device; half of those users rather, operate with a smartphone. Smartphones are more advanced than cell phones, often having capabilities of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation ...

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15
MAR
0

Categories: Mobile Marketing

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Fifty Percent of American Love Sports!

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Fifty Percent of American Love Sports!

You did not read wrong. That number above is true! One in two Americans love sports (please also keep in mind children and babies would be apart of the non-sports disliking percentile). Sports are a great way to fuel campaigns.

Robert Griffin III, also known as RGIII, is a former Heisman trophy winner. Many believed his direct mail promotions of trading cards to voters and sports reporters as huge factor into his win.

In 2007, the University of Alabama sent postcards for ...

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18
JAN
0

Categories: Direct Mail

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Summary of Main Self-Mailer Changes: Effective Date 1/5/2013

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Summary of Main Self-Mailer Changes: Effective Date 1/5/2013

Happy New Year to everyone. An important mailing update- This Sat. Jan. 5th, 2013, the USPS will implement an updated mailing standard for folded self-mailers (fsm), enabling design innovation while also ensuring efficient processing at autonation prices for mail pieces. Please take a note at some of the changes below:

folded-self-mailer-chart

Please read the full Folded Self-Mailer Reference Material Guide to help you design your ...

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2
JAN
0

Categories: Direct Mail

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Year End Must-Dos!

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Year End Must-Dos!

As the year 2012 comes to a hault, American Express reminds us of things every adult and company should do. Check out the infographic below:

Financial To-Dos

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28
DEC
0

Categories: Uncategorized

Color for YOUR Product

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Color for YOUR Product

Last month I talked about color in relevance to your design. I also expanded with color theory and certain connotations associated with color. Today I would like to express colors importance for YOUR specific product.

If you look in a cereal aisle, for example, you easily see what pops out. Like most, we easily spot bright hues, colorful animals, and large text. But look again, all of those boxes are designed to catch the attention of your children, they are also ...

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17
DEC
0

Categories: Business Tools

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Business Card Size Serves For More!

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Business Card Size Serves For More!

By now your company should have a business card with all contact information. And if you’re really tech savvy… a qr code that directs prospects immediately to a new coupon or product! However, did you know business cards can be used in other way

s? In the month of December I’ve seen clients use business cards as graduate cards and hang tags or labels for holiday gifts! Read below to see how to you ...

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30
NOV
0

Categories: Business Tools

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Focus on your 2013 Marketing Plan NOW

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Focus on your 2013 Marketing Plan NOW

As the holidays come and go, it’s a quick reminder that 2012 is coming to and end. Do not wait until the last minute to begin next year’s marketing plan, start today!

Four Tips for 2013:

1.) It’s still all about the

data

. If you have a good, accurate list, you are more likely to succeed. If your list is bad, it does not matter ...

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16
NOV
0

Categories: Direct Mail

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Which color makes sense for YOUR design?

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Which color makes sense for YOUR design?

It may seem irrelevant to you now, but color also has psychological effects on you. Studies show that some colors make you more productive, one gives you energy, and another, calms the nerves. These are especially important when creating effecti

ve designs for holiday promotions or a new logo design for an upcoming event. Review the following tips and keep them in mind when creating your next direct mailer or even painting ...

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9
NOV
0

Categories: Uncategorized

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Green is IN says MILLENNIALS!

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Green is IN says MILLENNIALS!

You may think that transitioning your business into being more “green” or environmentally conscious is hard on your budget; you may want to proiritize. Recent studies show that your minor changes can create a HUGE impacts on your consumers. Especi

ally if your consumers are the green-savvy millennials of today.

According to The Cassandra Good Guide by The Intelligence Group, 45% of men and women between 14-to-34 years old claim that brands will ...

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2
NOV
0

Categories: Go Green

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