Simplicity never feels big enough. We want big, impressive, inspiring, creative ideas, right?
So we add, and add, and add. Paring back — removing extra words, images, slogans, and the innumerable things a brand wants to communicate to a consumer in one ad — isn’t easy.
But when a brand conveys a message using only the most essential images and text, we take notice. We recognize how difficult it was to tell a story or highlight a benefit using ...Continue Reading →